The Vitamin Shoppe promotes Day Gooch to quality, commercialization role

Gooch was previously VP, General Merchandise Manager at The Vitamin Shoppe. In this new position, Gooch will report to Andy Laudato, EVP, Chief Operating Officer, and will partner closely with Tom Merrihew, VP, General Manager of Private Brands, who still reports to Muriel Gonzalez, EVP, Chief Merchandising and Marketing Officer. Merrihew will maintain responsibility for driving industry-leading innovation and newness across the Private Brands offering.

New year, new role

In a nutshell, Gooch will be responsible for the operational, scientific and regulatory, and commercialization aspects of The Vitamin Shoppe’s Private Brands business.

Sharon Leite, CEO of The Vitamin Shoppe, explained that this is a newly created role: “As we continue to build on our momentum into 2021, the leadership team identified key opportunities for growth and important ways to strengthen our organization. One of our top strategic priorities is accelerating the performance of our Private Brands business, which serves as a crucial differentiator in the marketplace and contributes substantially to our margin strength and profitability,” ​said Leite. “We are fortunate to have both Day Gooch and Tom Merrihew, two of our most experienced leaders, come together to build on our recent Private Brands achievements. The division developed and launched over 175 new SKUs in 2020 alone and we look forward to intensifying our focus on this business in collaboration with key strategic partners.”

As a licensed Doctor of Pharmacy with operational and merchandising expertise, Gooch will lead the sourcing of new manufacturers, strengthen execution with the company’s existing manufacturers, lead science and regulatory functions across both private brands and vendor brands, and re-engage with industry experts and associations within the industry. He will also work closely with the merchandising team, as well as inventory planning and supply chain, as The Vitamin Shoppe enhances product lifecycle management and sales & operations planning processes to improve innovation and speed to market.

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