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Welcome to The New Typical, a journey by way of America’s complicated history with cannabis. Directed by Spike Jonze.

Understand a lot more about George Washington’s hemp production.
Discover the policies of Cease and Frisk and mandatory minimums.
Understand a lot more about “Reefer Madness” and other government sanctioned propaganda.
Obtain out about a lot more about the therapy of military veterans.
Understand a lot more about the expense of prohibition and the black industry.
Learn cannabis’ part in the counter cultural movements of the 60’s and 70’s.

Director – Spike Jonze
Featuring – Jesse Williams
Written by – Spike Jonze, Jesse Williams, Tommy Signifies
Cinematography – Bradford Young
Production Style – James Chinlund
Music Composition – Frank Dukes
Music Editor – Ren Klyce
Wardrobe – Jennifer Johnson
Inventive Director – Tommy Signifies for Mekanism
Executive Producers – Co-Founder and President Andrew Modlin, Co-Founder and CEO Adam Bierman, Chief Advertising and marketing Officer David Dancer for MedMen
Producers – Amanda Adelson, Laura Klein, Emily Skinner, Eriks Krumins for MJZ Annie Uzdavinis for Mekanism.
Editor – Joe Guest for Final Reduce
Assistant Editor – Dillon Stoneburner
VFX Supervisor – Alexander Thomas for FrameStore
Colorist – Beau Leon
Sound Engineer – John Bolen for Formosa
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