Beyond becoming the 1st black-owned cannabis dispensary in Portland, OR – co-owners, KC and Nicole, are also operating the Green Hop Academy exactly where they are teaching and educating their neighborhood (unapologetically black) on methods to run a small business in the cannabis trade. Via this system, they are disrupting the notion of gentrification with a new term. Coined by rapper Roxanne Shante, “reintrification” celebrates people who are returning to a neighborhood that when pushed them out to make good transform. In the video, you are going to hear from Green Hop’s co-owners and students and how the Academy has created a good effect in their lives.

Video courtesy of Story Arc, a Portland-primarily based cinematic journalism workshop sponsored by the University of Oregon College of Journalism and Communication and the Agora Journalism Center.