iQOS was launched at Dubai Responsibility Free in December 2018 following a robust promoting marketing campaign throughout the airport, and now will probably be launched within the different GCC international locations (Cooperation Council for the Arab States of the Gulf), which include all Arab states of the Persian Gulf besides Iraq, ie: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).
The GCC launch follows the much-awaited approval by the US FDA for the sale of the system.
Philip Morris Worldwide (PMI) markets its iQOS system as a much less dangerous different to cigarette smoking. The iQOS system, is a Warmth not Burn (HnB) smokeless different to flamable cigarettes and works by heating tobacco leaves generally known as Heets or HeatSticks. These refills which seem like quick cigarettes, should be inserted into the system and are heated up as soon as it’s switched on.
The transfer to launch it throughout the GCC follows the much-awaited approval by the US Meals and Drug Administration’s (FDA) for the sale of the system. The UAE tends to comply with within the US’s footspteps, and due to this fact it comes as no shock that the Emirates Authority for Standardisation and Metrology (ESMA), introduced that it’s going to permit the sale of e-cigarettes and vaping units within the UAE, in the identical month because the US FDA approval.
“The GCC is essential for us and we hope to make the product obtainable as quickly as correct rules are in place and as our worldwide manufacturing amenities step up,” mentioned PMI director company affairs within the Center East, Lana Gamal-Eldin again in 2017.
iQOS Has Led to a Lower in Cigarette Gross sales in Japan
In the meantime, a current research titled, “Impact of IQOS introduction on cigarette gross sales: proof of decline and substitute,” aimed to find out whether or not the introduction of IQOS affected cigarette gross sales in a big economic system. The researchers used 2014 to 2018 month-to-month retailer panel information from Japan, in an effort to look at whether or not totally different dates of IQOS introduction throughout Japan’s areas, have been mirrored within the patterns of cigarette gross sales in those self same areas.
The outcomes indicated that certainly cigarette gross sales started to say no considerably on the time iQOS was launched in every of 11 Japanese areas. Nonetheless, mentioned the researchers, the web inhabitants well being affect, “can’t be assessed with out resolving a number of key uncertainties associated to the direct harms of IQOS and the exact patterns of each smoking and IQOS use.”
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