What Are You Smoking? is hosted by a rotating cast of Leafly’s cannabis experts—Will Hyde, Bailey Rahn, Emily Resling, and Dante Jordan. Tune in each and every Wednesday to hear activists, entrepreneurs, farmers, processors, and figures from from all corners of the cannabis globe weigh in on the most current developments in the market, what’s coming subsequent, and of course, what new strains and items they’re enjoying these days.

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What Are You Smoking Episode 75: Ellementa CEO Aliza Sherman

This week on the show, we’re time-traveling back to SXSW 2019, which is exactly where Will sat down with Aliza Sherman, co-founder and CEO of Ellementa, which aims to connect girls with the proper cannabis items for them.

Listeners will discover about how cannabis corporations need to have to rethink the way they industry to girls, why education has to come prior to advertising all through the market, and why buyers need to attempt out many items so they can most effective have an understanding of what’s proper for them.

We’ll also hear about Sherman’s journey to cannabis following a storied profession in the tech space, and come across out what she appears for in her cannabis, no matter if she’s consuming at dwelling in Alaska or testing companion items on the road.

If you have got queries for our hosts, guests you’d like to hear, or have something else to say about the show, e mail us at [email protected]

Want to listen to earlier episodes of the show? Uncover them here! And be confident to verify out Leafly’s Podcasts web page to listen to What Are You Smoking, The Roll-Up, The Hash, and much more Leafly podcasts coming quickly.

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Meet Your Show Hosts

Will Hyde is a topic matter specialist, strain specialist, and digital producer at Leafly. He spends his no cost time traveling and exploring inventive outlets as a DJ, digital artist, and film producer.